Search Engine Optimization (SEO) Toolkit is a free tool from Microsoft for improving a website’s relevance in search results.
It simply analyzes a website & recommends how to make your new or existing site content/structure more search engine-friendly.
Some features of SEO Toolkit:
- full-featured crawler engine
- query builder interface that allows you to build custom reports
- display of detailed information for each UR
- ability to manage robots.txt file
- ability to manage sitemap.xml file
It requires an IIS7 enabled computer to run which is basically Vista, Windows 7 or Server 2008. After that it can analyze any local or remote website.
P.S. Besides standard installation, SEO Toolkit can be installed easily using the Microsoft Web Platform.
GoingUp! is a free web-based website statistics service with powerful SEO features.
The service has a slick Ajaxed interface & offers a complete analytics package with web stats, referring keywords, action/goals & more.
GoingUp! tracks every activity & presents data nicely with charts, heatmaps, flags (for countries), etc.
Some of its SEO features are:
- Inbound Link Monitoring
- Google Page Rank Tracking
- Alexa Rank Tracking
- Keyword Research
- Keyword Position Tracking
- Page Optimizer Tool
- Keyword Density Tool
The service also has some other free SEO tools like “bulk domain analyzer” or “link & SEO optimizer” which can be used directly without the need of signing up.
jBreadCrumb is a jQuery plugin for displaying breadcrumb navigations in a more flexible & smarter way.
As the length of a breadcrumb menu may be very long & the common method used for this problem is limiting th eamount of menus used, jBreadCrumb follows another route.
It creates a collapsible interface that smartly decides the display method according to the amount and length of the elements.
This is a better navigation in means of usability & SEO.
Usage is not complicated & it only requires the jQuery Easing plugin.
Robots.txt file usage is sometimes ignored. On the other hand, it is an important factor for the webpages being indexed properly and very easy to setup.
I know that robots.txt is not something new. But, I’ve been preparing a SEO sheet for a while and wanted to share this small & useful portion with you.
What is robots.txt?
Robots.txt is a file that is used to exclude content from the crawling process of search engine spiders / bots. Robots.txt is also called the Robots Exclusion Protocol.
Why to use robots.txt?
In general, we prefer that our webpages are indexed by the search engines. But there may be some content that we don’t want to be crawled & indexed. Like the personal images folder, website administration folder, customer’s test folder of a web developer, no search value folders like cgi-bin, and many more. The main idea is we don’t want them to be indexed.
Is robots.txt file a certain solution?
No. Standards based bots like Google’s, Yahoo’s or other big search engine’s robots listen to your robots.txt file. This is because they are programmed to. If configured so, any search engine bot can ignore the robots.txt file. Result: there is no guarantee.
How to use robot.txt file?
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